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Where Does the Money Come From?

Fact: In 2005 over 500,000 new business up any equity, total self-reliance on
incorporations were organized in the yourself. Sell your product or service
United States.Fact: Of these 500,000 new before you have inventory. If no one buys
businesses less than 1,000 received you have lost nothing. If you receive
venture capital funding.There are vastly orders you know you have a winner. More
more entrepreneurs seeking start-up entrepreneurs successfully can start the
funding than there are available funding road to success by bootstrapping than by
sources and investment pools. This is a any other method.Licensing
fact. And yet, 499,000 incorporations Since the bubble burst in 2000, we have
occurred in 2005 without the cover of an done far more product licensing campaigns
investment funding commitment. Many of than any other deal style. Licensing
these new businesses will fail. requires a thorough foundation of
Nevertheless, the urge to seek the intellectual property protection. First
fulfillment, financial security, freedom to market advantage, a strong Unique
and the satisfaction of overcoming the Selling Proposition, lowest possible of
odds still drives us to try.The lingering goods (while maintaining highest possible
doubt, and hurdle each of these new quality standards) and verifiable sales
entrepreneurs confront is this, "where model.Angel Investors
does the money come from"? We look at, There are so-called angel funds, so
on average, 600 submissions per year in named because like fairies they sprinkle
my consulting business. The absolutely, a little dust on potential deals of
number one reason, most of these interest, just seed money basically.
presentations will not ever make it Angel funds tend to stick to specific
beyond the idea stage is an unrealistic fields (technology, wellness, software,
understanding on the role of investment etc.) where they have great experience
and sources of available start-up and contacts.
funds.My first assessment of an They typically take an oversized piece
opportunity is always the idea itself. of equity, as first money in is most at
Assuming the submission passes our risk. In addition, angels are few and far
layered analysis, the next hurdle is the between, hard to find. Look at local
inventor or prospective entrepreneur. Is Chamber of Commerce fairs and regional
he a dreamer, or a doer? And the first government incubators as a source for
disqualifying trip wire for a dreamer is networking angels.Mezzanine Finance
the expectation that they can have Once a deal has shown market potential,
someone incur all of the financial risk, sales are growing, the market is
100%, while they commit nothing. When I responding and the risk factor has been
say nothing, I mean no patent filings, no mitigated, mezzanine financing becomes an
production quality prototypes, no option. Usually the mezzanine round is
qualified research, no testing, etc. They for far more investment money than the
have only an idea.Angel investors do angel-round, and the equity percentage is
exist, but even they do not very often not as dear. Many banks now have
consider investment in dreams, cocktail mezzanine arms to service growing, but
napkin designs or untested theory. And not yet mature opportunities.Investment
yet we eliminate 60% of the product Bank
opportunities we view, many with Investment Banks are very difficult to
interesting commercial potential, simply work with unless a project is typically
because the submitter can not, or will past the angel and mezzanine funding
not invest in their own opportunity. If stage. They want to see sales traction,
you do not believe in yourself, your even if in a limited test market.
opportunity, why would anyone else?The Investment Banks have exceedingly
development monies for patent and aggressive Harvest Goals, recognizing
trademark filing, design, research, that even with the most heavily vetted
creating working models is what the deals, only 2 in 10 or so will succeed
funding world calls 3-F money. 3-F money and pay-out.
comes from friends, families or fools. Also, Investment Banks are not
This is very high risk and usually very interested in small loan amounts. It is a
small amounts are needed. Most of the reality that it is easier to secure
products we see require from $12,000 to several million dollars than several
$20,000 to put in a professional thousand for a new project. They will not
presentation that could be of interest to be interested in a local bakery.
investors, licensees or partners. Most of A strong, experienced management team is
the people that submit to firms like ours always a top priority for Investment
have jobs, homes, and investments. Many Banks.Small Business Administration
love to chat about their boat, second The SBA is an excellent avenue for the
home or recent safari vacation. But they first time startup, minorities and women
claim to have no money to invest in a to utilize as a funding source. The SBA
project that they state is an absolute is government subsidized. That said; it
winner, and will make millions for is very slow, bureaucratic and risk
everyone involved.This is an absolute averse. A good source of funds for
deal killer, a non-starter. We are traditional types of businesses, such as
constantly solicited to become the retail, local service and light
inventor's partner, hundreds of times per manufacturing.Factoring
year. Investors must see passion, Again, this is a personal favorite, as I
commitment, confidence and an inventor have used receivable factoring to fund
with skin (dollars) in the game. The lack several of my startups. Basically, a
of personal commitment one brings to a factor is a financial institution that
project is proof that a dreamer is will buy the firms purchase orders, if
impersonating an entrepreneur.Friends, the orders are from top grade companies.
family and fools assist in funding, For instance, the entrepreneur receives a
investing or partnering most of the purchase order for widgets from Walgreen
499,000 new incorporations filed in 2005. in the amount of $200,000. The order
This does not include the huge number of becomes a form of collateral and a
sole proprietorships established each pre-negotiated percentage is advanced to
year. Most new businesses do not require the vendor. This is used for working
the involvement of venture capital capital, often for completing inventory
funding sources, blind pools or production. The open balance, less
investment banks. Their scale is too factoring fees, is credited when Walgreen
small for consideration by firms seeking pays the invoice amount. Virtually every
larger investment opportunities with huge dry goods manufacturer factors
harvest (cash out) potential.Many invoices.In summary there are many
entrepreneurs have used credit cards, funding options available depending on
personal savings, a home equity loan, the size, scalability and current status
sell that antique car, tap a retirement of the new business opportunity, no
account, or utilize an inheritance to entrepreneur should ever attempt to
fund their new enterprise. Just remember approach funding sources without a
however, this is high risk and more customized business plan, exciting
business start-ups fail than succeed. presentation materials and strong
Nevertheless, securing the initial financial projections. The most likely
development funds in this way shows source of funding for 99% of all new
commitment and can advance a project to ventures will be personal resources,
the point where deal placement is a real friends, family and fools.Geoff Ficke has
possibility.During the 1990's a gold rush been a serial entrepreneur for almost 50
mentality occurred that distorted the years. As a small boy, earning his
financial markets. Money for many spending money doing odd jobs in the
investment types was readily available. neighborhood, he learned the value of
Due diligence was morphed by theory and selling himself, offering service and
new age abstract business models. The sky value for money.After putting himself
was the limit.Well the sky was not the through the University of Kentucky (B.A.
limit. The bubble burst and in the first Broadcast Journalism, 1969) and serving
decade of the 21st century we are now in in the United States Marine Corp, Mr.
an investment cycle where cynicism rules. Ficke commenced a career in the cosmetic
Every deal is thoroughly vetted and industry. After rising to National Sales
re-vetted. Terms are very strident. A Manager for Vidal Sassoon Hair Care at
submission must be absolutely age 28, he then launched a number of
professionally researched and presented. ventures, including Rubigo Cosmetics,
The market allows for no shortcuts or Parfums Pierre Wulff Paris, Le Bain
errors in assumptions made. Couture and Fashion Fragrance.Mr. Ficke
With this reality in hand, and the and his consulting firm, Duquesa
knowledge that self-funding, or 3-F Marketing, Inc. ( has assisted businesses
funding are the most prevalent options large and small, domestic and
for startup monies, are there any other international, entrepreneurs, inventors
options? What are they? There are and students in new product development,
several, and I will be writing capital formation, licensing, marketing,
specifically in more detail on each. sales and business plans and successful
Consider:Bootstrapping implementation of his customized
My personal favorite, as I successfully strategies. He is a Senior Fellow at the
started my first business by Page Center for Entrepreneurial Studies,
bootstrapping. What is bootstrapping? Business School, Miami University,
Simply stated, this is an avenue to start Oxford, Ohio.
your business without borrowing, giving




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